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Allure - Fashion Scoop

1158962135story_web.jpg WHO: Scott Morrison, confounder, president, and designer of Earnest Sewn and the new higher-end collection An Earnest Cut & Sew. MISSION: To add polish to rustic American Denim. "Something people call our aesthetic 'dust-bowl chic,'" Morrison says. TRADING POST: The New York City store also sells clothing and beauty products handpicked by Morrison. "It feels like walking into an old general store, but a little glossier," he says. WHAT:  MALIN+GOETZ Peppermint Shampoo.  - MOLLY FRIEDMAN.

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