I.D. Magazine - Good chemistry
Products preserve youth and conserve space
Skin care. The words provoke images of bathroom clutter and domestic war. Now, a few new products promise to save shelf space, and perhaps even partnerships. Launched in February, the Malin+Goetz unisex skin-care line consists of just six items: one cleanser and moisturizer each for face, hair, and body.
Matthew Malin ("dry"), previously a director of sales at Kiehls, who created the line with Andrew Goetz ("oily"), a former marketing director at Vitra, explains that, thanks to gently cleansing fatty acids and non-drying alcohols, the products are suitable for all skin types. To complement their minimalist system, the partners commissioned the New York graphics studio 2X4 to develop packaging with a simple palette of blue, green, and red, in light and dark shades. Helvetica type keeps the look simple without tipping it into retro. Referring to the clients, Susan Sellers of 2X4 said, "They're interested in a kind of vernacular?things that feel local and personal?but they're also tied to modernism. We wanted to do something clean and generic, but made idiosyncratic through printing processes and material choices." Malin+Goetz products are distributed through Barneys, Liberty of London, and Fred Segal, and can be purchased at a new Manhattan store designed by Craig Konyk. www.malinandgoetz.com