atelier bloem sampler kit.


Atelier Bloem is a complementary extention of our fine fragrances and everything MALIN+GOETZ. Bloem, the Dutch word for flower, connects two of Andrew’s favorite places, New York and Amsterdam, with two passions, gardening and flowers.

Fresh out of college, Andrew Goetz—a native New Yorker—lived in Amsterdam in the 1980’s. He embraced many Dutch traditions (some better left to your imagination), including riding his bike to the central Flower Market for a daily fix of fresh flowers.

Fast forward to 2010: Matthew (Malin) and Andrew purchased a farm house in the Hudson Valley about 120 miles north of New York City and become avid weekend gardeners. Interestingly, New York’s Hudson Valley was first colonized by the Dutch – not the English. Although the Dutch tenure did not last long, their lasting influences can still be found today. So Andrew’s life has sort of come full circle. Not surprisingly, all the scents have a floral inspiration, and have been named to connect Holland and the Hudson Valley.