"Our modern apothecary approach offers the best of tried, true and trusted natural ingredients and advancements in technology to product the most gentle and effective treatments available. We are not experimenting on our customer in any way - we know these things work." - Matthew Malin
starting with sensitive skin.
We believe that if you start by creating something to suit the most sensitive skin, you’ll end up with something that will work for almost anyone. We develop with the most tried, true and trusted natural ingredients found throughout history and use advanced technology to help these ingredients perform better. The result is truly uncomplicated skincare that works for everyone – all skin types, all genders.
Many of our products begin with a single natural ingredient as a source of inspiration. Grapefruit, peppermint, eucalyptus, bergamot… these are all traditional apothecary ingredients with well-known healing properties that have been used for centuries. We source these tried, true and trusted ingredients, as well as some new and truly unique botanical discoveries, from all over the world, always chosen from the highest-quality producers to ensure the performance of our results-driven formulas.
We use proven skincare technologies to engineer certain natural ingredients, refining them to enhance their benefits and efficacy. The amino acids and fatty acids used in our cleansers and moisturizers, for instance, complement the raw natural ingredients in the formula and help elevate their performance. Additionally, we can create more stable and sustainable synthetic alternatives to natural ingredients, in turn helping ensure formula consistency.
While others may seek innovation for innovation’s sake, we always focus on what truly matters – safety and effectiveness. There is a lot of experimental technology out there that can be gratuitous at best and at worst, can cause irritation. We never add unnecessary ingredients and the innovations we choose to pursue are always tested and proven to be suitable for sensitive skin. Each new product takes about 2 to 3 years to develop, going through rounds of testing with our founders and dermatologists, because we don’t believe in compromising our standards or taking shortcuts.