Back to basics with the pair behind (MALIN+GOETZ).
SIMPLIFY- the often-used ethos of
Andrew Goetz and Matthew Malin - is not
a concept one is presented with frequently in
the beauty realm. However, the pair behind
(MALIN+GOETZ) are in the business of
stripping products back, keeping it natural and
above all, creating effortless beauty. Born in
2004 in a teeny family-owned and -operated
apothecary in NYC's Chelsea neighbourhood,
(MALIN+GOETZ) products are now scattered
- albeit exclusively - from Germany to
Guatemala and beyond.
RUSSH: How - and when - did you catch
your break in the industry?
Matthew Malin: About 19 years ago, I started
in the executive training program at Saks Fifth
Avenue here in NYC. A few years later, I was
a cosmetic buyer for Barneys New York. We
launched Stila, Nars, Philosophy, etc. I then
worked for about six years with the family owned
Kiehl's overseeing global distribution
until its sale to L'Oreal. I was with Prada for
a couple of years managing some licensing
agreements for beauty before we started our
business six years ago.
Andrew Goetz: I caught my break both in the
industry and personally when I met Matthew
17 years ago. I come from the world of design
and architecture; so I guess the official industry
break came when we pooled our worlds to
create (MALIN+GOETZ) six years ago.
Wben you're not working, where are you?
MM: We have an 1810 farmhouse north of
NYC in the countryside near a wonderful town
known for its antiques called Hudson.
AG: Until very recently, when we were not
working, you could find us working. Ergo the
need for a country house - now you can find
us learning how to garden (I'm a New Yorker)
and, most importantly, how to relax. We are still
officially in training ... but getting better.
Describe your signature look...
AG: I suppose everyone is a prisoner to some
zeitgeist or another. I prefer being very casual.
A great pair of original Levi's 501 s, a cool
T-shirt and black Converse sneakers is always
best for me. I like to keep things simple, 'less
is more.. .'
MM: I like neutral colours, mostly black. I
love a great sports coat-it allows me to dress
casually and always look professional.
If you had your way, the world would...
MM: Be at peace.
AG: Not have to fly coach.
What is the one piece of advice you wish you
were given earlier?
AG: Always trust yourself.
And your favorite products to work with?
MM: Our Detox Face Mask is a great product
to demo - it foams on the skin and smells
of and looks like marzipan AND offers
Best trick of the trade?
AG: Keep it simple. If you have an overly
complicated regimen, not only will it be
difficult to follow, but you'll end up creating
irritation. Use products only as needed.
First fragrance you ever purchased?
AG: Paco Rabanne.
MM: Hmmmmm. Maybe Santos de Cartier,
having tried it at a friend's house in my first
year of college.
And your signature scent now?
AG: (MALIN+GOETZ) Petitgrain Tonic.
Do you use any products that aren't
AG: Sometimes I brush my teeth with
pure baking soda.
MM: I suffer from rosacea, eczema, seborrhoea
and fragrance allergies ... This was a catalyst to
our developing a skincare range that was easy to
use and appropriate for sensitive skin.
Wbo would you love to makeover?
AG: Not so much as any person in particular
- but there are certain things that irk me.
Jeans are an abused fashion statement. There
are people wearing skinny jeans that shouldn't
Who are your beauty icons?
AG: Jerry Hall.
MM: I like strong, independent woman
who aren't afraid to express their own style:
Madonna, Oprah, Lady Gaga.
Most common beauty mistake?
(... Made by otbers, of course!)
MM: Forgetting to wash your face.
What's tbe secret to looking young and
AG: Eat well, exercise and enjoy good wine.
If you could live and work by one rule, whicb
would it be?
MM: Now. Carpe Diem.
Do you identify with any particular time in
AG: I came of age in the late 70s in New York,
so I love the clash between downtown rebellion
and uptown excess.
What music do you listen to when your at work?
AG: Right now, we are listening to Vampire
Weekend. The person who gets in first is
usually gets to play office D] '" but I still have
veto power when needed.
AG: Be humble. ~